Over 500,000 brand new small businesses try their hand at the American dream every month in the UnitedStates alone according Business Insider. These businesses, only including those with 500 or less employees, have a slim chance of survival. With more businesses closing than of those that remain open, how does a small business keep its doors open?
Over the years, marketing firms and advertising agencies have crept their way to the top by gobbling up small businesses, one dollar at a time. They charge hundreds to thousands of dollars to formulate ideas, press releases, feature stories, create ads, write copy, design marketing tools etc. While helpful, it just is not a smart idea to spend that much money when you have yet to develop a loyal customer base. While these types of companies have much success, it should not be the first route you go when you are still considered a start-up.
Marketing in 2014, as a new business, should begin with becoming active among your target audience, community and/or stakeholders. Especially in this decade, social media and social interaction, along with a great product or service is what will make the difference.
Custom flash drives are a great way to start marketing your business (cost) effectively. Hand them out at trade shows, conferences, and at your place of business. They are an affordable yet high quality replacement for flyers, pens, cups, pencils, buttons, and stickers. These traditional items, while still effective, are the first things to be lost by consumers— however, USBs can be used over and over by the consumer, while still brandishing your logo. Traditional marketing tools, as mentioned above, are still used. The truth of the matter is that while tools like those flyers, pens, cups etc. are affordable and appear to be great for brand awareness, they are not. More than 80% of these products are throw away immediately after an event. They are merely a financial trap; with little to no return on investment traditional tools hurt before they help you. Now, not all promotional products are bad. USB drives, while a little more expensive, provide a sense of marketing longevity.
Custom flash drives prove to be a great opportunity in the promotional world because of the long-term value. For as many as ten years, the custom drive continuously provides face-to-face marketing for your brand. The longer the consumer uses the drive the higher the association of a reliable product with a reliable brand. Even if the consumer has never tried your product or service, chances are he or she will grow curious, and they will try you out at least once. Hopefully, you actually have something worth selling and the unknowing consumer will transform into a loyal customer.
Custom flash drives come in a variety of styles, shapes, sizes, and variations only limited by your imagination. These days you can completely customize your USB drives by first picking the material it is made from including:
●Wood (birch, walnut, beechwood, cherrywood, recycled)
●Metal (Steel, aluminum, half and half)
●ABS Plastic and was used to store digital media.
Next, you brand it with one of the following processes:
●Full photographic CMYK color printing (bright, clean, quick)
●Screen printing (more durable, scratch resistant)
●Pad printing (screen printed and baked, extra endurance, vibrant colors)
●Laser engrave (etch text or high contrast pictures for a unique and luxurious look)
While all the branding processes have been refined over the years, be cautious in choosing your promotional USB provider; as with any industry there are companies who will try to dupe you with poor quality products. Always request samples in order to compare the products and know what quality USB you’ll receive.
Also, make sure to ask for USB speed tests or a sample of USB memory to test read-write speeds. In the USB industry, there are companies that try to charge more for cheaply made memory. It is considered tier 2 or tier 3 memory. This memory runs slow, malfunctions quickly and is more prone to giving viruses. A good USB company should proudly offer you tier 1 memory in order to prevent any of the other issues. It doesn’t hurt for the promotional USB company to guarantee you satisfaction with some type of warranty on your custom drives either. This way you and your business are protected.
Protect your new business by protecting your funds and investing in the right marketing for you. Be wary of overpriced advertising companies and traditional marketing tools. Good luck!
Blog Source: Click Here!
The latest high demand product in a wide range of promotional products are printed USB drives.From big business to small and mid-sized companies and individuals, the USB is fast becoming the marketing tool of choice.
What better way to promote your business or just get your name out there?
Whether you are an aspiring musician or a company that just wants to show appreciation for a customer’s loyalty, a USB is an easy and valued gift that will be kept and used over and over again. The nice thing is that each and every time the customer pulls out the drive, he is reminded of you and the value your organization brings to his business.USB drives are available in a variety of shapes, colors, and memory sizes and can be customized to a specific marketing project or generalized and used as a gift for trade shows and other business gatherings.
These drives are a popular trade show give-away and are the preferred gift for clients or potential customers.Printed USB drives are a high impact statement that delivers the results that you need. A one-of-a- kind promotional item, custom USB drives create buzz on the exhibit floor and attract visitors to your booth.You can use USB drives to maximize your results by loading them with information that will enhance your brand and product visibility. They are an excellent way to promote new products and services.
Employees like them too and they can be used to reward perfect attendance, achievement or as a holiday or anniversary gift.Printed USB drives are usually made from materials such as plastic and metal but can also be made from wood, bamboo or other products.Some of our most popular printed USB drives are the credit card drives which have large branding space to drive your message across.
USB Drives are built to undergo normal wear and tear of every-day use. Features such as shock and water resistance are also offered.Promoting your business is what it’s all about and whether you have a new business or are launching an innovative product or service, printed USB drives can spread the word fast and effectively.
What you put on a printed USB will set you apart from the competition and may possibly get you some free press which is defined as media exposure that you just can’t buy. This kind of coverage provides credibility, increases your brand awareness and drives traffic to your website and your business.
Creating a printed USB will help manage new opportunities and further strengthen the relationships that you have with existing customers, potential clients and the press.Printed USB drives are a high impact statement that delivers the results that you need. A one-of-a- kind promotional item, custom USB drives create buzz on the exhibit floor and attract visitors to your booth.
Blog Source: Click Here!
In the 21st century it is getting more difficult to find unique ways to market products and services. There are always new technologies being released for marketing, however, they can get quite costly. Here at USB Promos we offer a variety of customizable USB drives and accessories. There is a particular product that we are quite fond of, the paper web key.
Although we have been producing webkeys since the early 2000’s, there is always room for improvement. That is why we are continually finding ways to better engineer the product. Any traditional USB drive that we offer including custom PVC molds can be made into a webkey. However, the paper web key is not only fully customizable, but also the more cost effective choice.
Paper web keys are an interesting concept. They are not built to store extensive data like a traditional USB drive. Rather, they have the capability to be programmed with specific web page URL information. The webkey, once plugged into a computer, automatically directs the customer to the web site that you want them to view.
For instance, pharmaceutical companies can design the web key packaging like a brochure to market a new product. The information might include name of product, pictures and benefits of use. The web key will serve as an extension of the brochure by directing customers to the exact web page that discusses ingredients or case studies. This is an ingenious way to direct traffic to the exact information you want seen. Programming URL information gives businesses ultimate control in regards to sought out information and brand experience. Not to mention, control comes at a low price.
Paper webkeys are the most cost effective way to market with a USB drive. Printing on paper results in the webkey being cheaper to make and lighter to ship meaning more money in your pockets. Also, on any custom USB drive the surface area for printing on is very limited. Often times only a logo is printed on the drive because there is only centimeters of printing space. However, a web key provides multiple inches of surface area. Paper webkeys come in a variety of shapes and sizes all allowing you the maximum opportunity to sell yourself. With web keys being compatible with both PC and Mac, you can target yourself to a larger audience.
USB Promos believes the best part about the web key is the back-end tracking infrastructure that comes with it. Tracking is used by marketing specialists world wide. This particular tracking for webkeys means a few things. First, every web key has a unique serial number. Every time a web key is plugged into the computer the client gets extensive feedback including who used it, where it’s being used, when and what they are looking at. That information is at your fingertips every time they plug in the web key. Sales people can use this tracking software as a powerful tool to see who is viewing the webkey and call on those people directly. This marketing tool can help stop uneffective sales practices, such as cold calling, because your sales team would only contact consumers that are actually showing interest.
Typically, the entire process of making a quality paper web key puts it in your hands within two to three and a half weeks. Below is a list of the benefits of using web keys.
Link print and technology for a creative advertising piece.
Are perforated and detachable from a high-quality promotional print brochure or catalogue.
Are custom designed for specific applications.
Have programmable software which offers plug-ins and response rates in real time.
Are compatible on both Mac OS 10.5+ and Windows operating systems.
Are lightweight and easy to ship.
Below are ways that web keys have been utilized in the past. However, if you have a different idea USB Promos will work with you to meet your marketing needs.
Web Key Uses:
Pharmaceutical and Medical Marketing
New Product Launches
Not-for-Profit Programs Trade Shows
Real Estate Listings
Customer Loyalty Programs
Online GamesOnline SurveysConferences and SeminarsProduct RegistrationRecruitmentBusiness CardsCruise Itineraries
Blog Source: Click Here!
Whenever you attend a tradeshow there is one thing you can expect- tons of promotional items being tossed your way. Most of the promotional tools will be tossed away before the person leaves the event or after. Typically, this is because promotional items are one or more of the following:
● not functional
● cheaply made i.e. breaks sooner rather than later
● easy to lose or throw away
● handed out too frequently i.e. consumers have too many branded plastic drinking cups
So how can you prevent your item from being tossed away and increase your ROI (return on investment)? Simple- give tradeshow goers something they want to keep.
Believe it or not, a gift worth keeping exists. The most trendy item right now is a custom flash drive or custom USB. USB producers offer a large variety of drives to choose from. However, only a few offer the very trendy ‘pen drive’.
Pen drives come in quite a variety. Typically, the cap will either twist or pull of to reveal the hidden USB. The pens come in plastic or metal, and can either twist or click. Some pens have a stylus tip while others have a laser pointer. The pens also come in a variety of colors that can be customized with your logo.
Pen Drives or Pen USB drives: The Ultimate Promotional Tool